Hey awesome people at Automattic!
My name is Irwin Umban and I created this online resume to specifically apply for that amazing Happiness Engineer job of yours!

I am a strong believer in overdelivering and exceeding people’s expectation – that includes applying for this job right here ūüôā

  • +6013-330-3609
  • Kuala Lumpur, Malaysia
  • irwinumban.com

But First, Let Me Tell You Why I Want To Apply As Happiness Engineer

I gotta be honest with you. WordPress changed my life.

It helped me launched my first business successfully, at a time where I don’t really know how to write a single line of code or even thought that creating Website by myself is possible.

But after more than 3 years of experience playing with this incredible platform, I find myself do more than just creating my own website. Little did I know that I would have helped and touched many others lives and businesses, helping them become a great author and help some of them create and run a successful business. All made possible with WordPress.

But I wanted to make a bigger and greater impact. In fact I’ve set a goal to impact 10 million people by the time I turn 40, be it in business or personally.

So I believe that by really understanding WordPress better, and by constantly solving people’s problem as Happiness Engineer, I know I can provide greater value to all the people that I came across.

Also, I can really envision myself working with people at Automattic who came from such a diverse background, learning their story and culture. And I look forward to growing together while being my happy, fun and weird self. 

How I Can Be An Asset To Your Team And Organization

One thing is for sure, I know I can do this Happiness Engineer job really well. To date, I have more than 4 years of web design experience from designing my own websites to designing websites for my clients using the WordPress platform.

But to be honest, I only have little knowledge about HTML, CSS and PHP. I’m not that good at coding, yet. And that’s because I focus my time and energy sharpening another high-value skill which is copywriting and Internet Marketing skills.

I’m good with setting up a profitable WordPress site using my copywriting skills and Internet Marketing skills. In fact, I deal with a lot of technical support ticket from customers who are in the Internet Marketing Industry who need help setting up their websites and integrating the various online marketing tools and plugins such as lead generation tools and email autoresponders.

Usually I will fire up my Notepad++ and Dreamweaver software so I can diagnose and write simple HTML and CSS codes to solve their problems. But most of the time, I will just inspect their code and tweak them accordingly.

I don’t normally know what code to write but I do know how to search online for blog posts or articles that will help me solve those particular problems. That’s how I operate and so far there is not a single problem that I fail to solve.

So I believe my problem-solving skills will come in handy when I work as a Happiness Engineer and beyond that.

On a personal level, I love to help people grow. And I’m blessed to have the opportunity to mix and learn from a lot of highly successful people throughout my life. And I can teach their mindsets, tools and strategies to your team so everyone can perform better, and live a happier and more fulfilling life.

As For Any books, blog posts, or articles I’ve read about customer service...

the best material that I’ve come across so far is probably this book called “Delivering Happiness by Tony Hsieh“. I remembered it was 2014 when I read this book, and I even wrote down and stick their 10 core values on my bedroom wall.

The most memorable core value was “Delivering WOW Through Service” where they really embody WOWness in all aspect of their lives. That means doing things that may be unconventional and innovative, and going above and beyond what’s expected and literally making everyone say “WOW”. That includes dealing with their own people, clients and partners. I adapted this belief and it really makes my life better, and also put a smile on my clients face.

I also applied this value to my previous mobile spa business and my business sales grew months after months. My customers just love the simple and unexpected gifts that I send to them, from which I generate a lot of repeat business and free referrals.

And I like the “Create Fun and A Little Weirdness” part. Because that’s a big part of who I am ūüôā And if I’m having fun, I will naturally spread that fun and happiness vibe to everyone around me including my clients and customers.

So Have I Been Part Of An Amazing Customer Support Experience?

Of course I do!

It’s actually an experience I had with one of the “Customer Support People” at Siteground. I have used their hosting service for a long time and everytime I need some issue solved, they are very responsive and helpful to resolve the issue that I had, which includes tweaking some codes on my WordPress sites, or sharing me a link to a blog post or an article that is easy for me to understand and follow. The best part is when they are able to solve my issue within minutes of having the conversation with them! And you know what? I never failed to give them 5 stars!

Because of them, I knew more about WordPress, domain and hosting. And I also went from being mad customer to super chill after they did a great job lol. So in a way, I modelled their approach when I’m solving problems for my clients regarding their WordPress site setup. (That includes the not so pleasant one)

So, the first sentence of Automattic creed says:

"I will never stop learning"

Hey, that’s me!

I’m huge on learning. I’m constantly learning everyday to improve all areas of my life. It’s a habit that my parents has instilled inside of me and it has never stopped since. I love to read and learn everyday.

Today I learn a lot through reading books and watching YouTube videos, but I credit my biggest learning curve to 1 thing:

Being in discomfort state.

It’s not a pleasant experience to have but seriously that’s where my biggest growth came from. I believe this is true for anyone in this planet. My mentor always taught me that discomfort means growth and that’s why I always try to seek discomfort and new challenges to tackle so I can continue to grow each and every day.

For example, back in 2016, I was so scared of going full time into entrepreneurship but I decide that if I don’t do it there and then, I would never be an entrepreneur.

So I took that risk, used up all my salary to set up a mobile spa business and expecting to run smoothly the first month.

But it didn’t. In fact I was growing so desperate that I only ate rice and egg pretty much everyday. And when it comes to getting new customer and growing my business, I read about all kinds of marketing strategy that I can find and implement them immediately. I ignored all my fears, pride and shame to cold call/email people including celebrities in order to get customers.

And I succeeded. Because of that incredible discomfort state, I had no choice but to learn and act fast. Or go back home with failure, disappointing my parents and community.

So that’s one story. I face countless other discomfort situations but I rather like them now since I know that whenever I had those moments, I am growing.

I really believe that I can be a great asset to your team and company, beyond just the role of Happiness Engineer.

But for a start, I really look forward to becoming a great Happiness Engineer, learning deeply about all of your products so I can serve you and your customer better.

With years of WordPress experience and ability to grow people, I firmly believe that I am the candidate you are looking for. I may not be that good at coding but that’s just a skill I can master over time.

I look forward to hearing your reply regarding my application and me contributing to the growth of your organization.

Cheers,

Irwin Umban

Below You'll Find My Full Resume

Work Experiences

1. Internet Marketing Specialist
Musemancer Sdn Bhd. | www.musemancer.com
2nd Nov 2017 – Now

  • Work as an Internet Marketing Specialist and my key expertise is writing a sales copy for my own company’s product launch or for clients.

  • Practice a democratic leadership style when it comes to managing a certain product launch, starting from brainstorming ideas until the launch day itself.

  • Created sales copies and funnels for more than 20 product launches, that resulted in my company’s breaking the $500k and $1Million sales record. Of course, this was a collaborative effort of me and my awesome teammates, and of course my brilliant boss and mentor.

  • I have a habit of improving my marketing skill by 1% each day. That means learning 1 new headlines, or persuasion technique or digesting 1 marketing podcast on the way to work.

  • Constantly split testing in all my work, and that also includes optimizing my body for peak state using mindfulness practices and optimizing my food nutrition and doing light exercise at the office.

  • Occasionally, I was tasked with writing promotional emails and creating contents for my company’s digital product launches. Most of our products are constantly being hand picked by Jvzoo staff as their featured product of the day.

2. Freelance Digital Marketer / Copywriter / Web Designer
Freelance
July 2017 – Now

    • I do various web design on a freelance basis for my clients, still is, to this very day. Websites are created purely by using WordPress.

    • Familiar with various plugins, mostly related to lead generation and optimization.¬†

1. Qalesyamobilespa & Lisdahomespakl

They are my clients under my 6k spa coaching program. Taught them a cold email marketing copywriting technique that enables them to get celebrities to try and endorse their spa for free. Massive boost in sales for their spa business. So happy for them.

Aside from that, their website generated a lot of online booking and corporate massage business, and I also taught them how to rank #1 or at least top 5 on Google Search for mobile spa related keyword.

2. LifeRedesigned.co with Coach Kar Fei from Mindvalley

I recreated his entire website with great attention to detail and his brand color/aesthetic.

Instead of the traditional Lead> Email Marketing > Seminar Sales Page, we decided to launch his seminar  PLF style (Product Launch Formula by Jeff Walker)

Results? Sales conversion currently stands at 4%. Better conversion compared to traditional funnel that I normally did. And better conversion compared to doing free talk/preview. Less work, more results.

See Sales Page: https://www.liferedesigned.co/seminar/ultimate-confidence
Lead Gen Page: 
https://www.liferedesigned.co/seminar/sign-up/
PLF Lesson 1: https://www.liferedesigned.co/seminar/life-audit/

3. Co-Founder / Marketer / Growthhacker
Q Mobile Spa | www.qmobilespa.com
March 2016 – June 2017

  • Started the startup from scratch. From not having enough money to put on the table on first month to having 2 teams, and more than rm120,000 in annual revenue (march 2016- march 2017)

  • Designed the company website myself and set up an automated booking system

  • Took the website’s search ranking from non-existence to Top 1 – 3 on mobile spa related keywords in Malaysia

  • Created an effective referral program that resulted in on average 2 additional free customers for every existing customer

  • Automated all social media posting, and designed the promotion using illustrator, photoshop, and several other online tools like canva.com

  • Engaged with celebrities to push promotions and create brand awareness, zero dollar invested.

  • Very good in taking customer feedback and improvise my service delivery in order to create loyal, repeat customer.

  • Currently only work on maintaining and monitoring the website, after transferring all the social media posting, booking, accounting to a new hire.

Got Celebrities, Top Socialites, and Even The Royal Families As Our Clients¬†ūüėĚ

I guess this is the best highlight of my startup! Being able to meet these people especially the royal family members as our customer is simply priceless! Sadly wasn’t able to take picture with them as they really value their privacy.¬†

Earliest Work Experience (2012 - 2016)

Airnys Luxury Mobile Spa

Digital Marketer / Growthacker
Nov 2014 - Feb 2016

  • Helped with designing and optimizing the website, got it to rank at least top 5 on Google Search for all mobile spa related keywords
  • Crafted and designed¬†promotion pages for people to get exclusive spa deals. Best results is 15% conversion from visitor to new customer. And around 2% of the new customer becomes repeat customer.
  • Helped with creating and automating Facebook + Instagram campaigns and monitoring the result
  • Engaged with celebrities to promote spa, massively improved brand recognition, which also resulted in additional sales of average rm4000 from their followers
  • On top of that all, I still do the driving of service delivery as well, of sending therapists to customer house.

Olygen Sdn Bhd

Big Data Consultant
June 2014 - Oct 2014

  • Did a solid background research into companies and key decision makers before doing cold calling on them, and build relationships before getting them to¬†sign up for our conference.
  • Connect with vendors and potential buyers during the¬†conference, and help facilitate the conversation between them.
  • To be honest, my sales performance was poor, because I didn‚Äôt really understand what corporate clients want, and what big data really means to a large corporation. But I still get sales, but the one I signed up usually find the conference irrelevant.
  • Looking back now, I finally understand what companies want¬†and how the conference can help them achieve their corporate goals.

Kasi.my

Business Account Manager
Dec 2013 - March 2014

  • My role is to get as many merchants as I can to sign up for the Kasi app platform. But I performed poorly, merely 1 merchant sign up per month vs the 20 merchants that the founder needed.
  • I performed poorly, was partly due to fear of talking to people.
  • If I were to go back to that time, I knew I can sign up more merchant effortlessly. But still, this job provides me with a lot of learning experience.¬†

Appco Group

Sales Executive
Nov 2013

  • Got this job right out of graduation, quit after 2 weeks of working. I didn‚Äôt like standing outside banks and talking to strangers to sign them up for monthly contribution to charity.
  • But I do like the sales training which gave me an early sales foundation.

Other Job Experiences

From SPM till end of my university, I have a cumulative of 9-month experience working in KFC (1 week contract), Sushi King (4 months), and Supermarket (5 month).

In those jobs, I learned a great deal about S.O.P (standard operating procedure), customer services, inventory management, and managing money as a cashier. 

The most memorable memories that I had was probably the fact that I had regular customers who come to the restaurant not for the food, but especially to enjoy my humor and company.

Technical Skills

SEO Copywriting Skill
90%
Sales Copywriting Skill
90%
Sales Funnel Creation Skill
90%
Affliate Marketing Skill
70%
Email Marketing Skill
70%
Web Design Skill
70%
Facebook Marketing Skill
60%
Graphic Design Skill
50%
HTML & CSS Coding Skill
20%

Interpersonal Skills

Problem Solving Skill
90%
Teamwork
80%
Leadership Skill
70%
Creative Thinking Skill
70%
Decision Making Skill
70%
Public Speaking Skill
60%

Education

1. UiTM Shah Alam
Major: International Business | CGPA 2.97
2011 – 2013

  • School was mostly boring for me. But what excites me is the outside world. Meeting people, joining business¬†competitions and make lots of friends and precious memories along the way.

  • The only subject that I love is entrepreneurship.¬†

Perodua Eco Challenge 2012 Business Team

  • Won 1st Runner Up Marketing Challenge
  • Won 1st Runner Up Design and Engineering

We are tasked with getting sponsorship for our made-from-scratch cars. 

Developed videos and promotional materials to potential buyers.

Organize events to spread awareness and raise funding for the car. 

 

Evernote Student Ambassador

Spoke at Evernote event educating the audience how to use Evernote as a student. 

Demonstrate the various functions and capabilities of Evernote app especially it’s ability to recognize words and make it searchable, which really helps in the study process.

Asia Social Innovation Camp 2012

  • Joined as a graphic designer for one of the teams. Aids in the process of creating a prototype of the startup idea in 48 hours before presenting the idea to judges.¬†¬†
  • We didn’t win, but we really strike it off with the judges as one of the most interesting presentations¬†among all the startup ideas.

Aeon Creative Innovation 2011

  • Won 3rd Runner Up

The challenge is to come out with a commercially viable product from recycled products and materials.

So we come out with a lamp that’s made with discarded egg carton. Honestly it looks ugly lol But hey, at least we won something.¬†

Plus, we got in touch with people who really knew about commercializing a product with a patent in place. 

2. Labuan Matriculation College
Major: Science Stream | CGPA 3.28
2010 – 2011

Didn’t really like studying. No sense of direction in life this time. But since I have nothing else to do, I studied anyway.¬†

Most memorable part is competing with fellow classmates in D.O.T.A and Counter-Strike competition that we organized ourselves. 

 

3. SMK Tinggi Sarikei (Secondary School)
Major: Science Stream
2005 Р2010 

4. SJK St Martin (Primary School)
1999 – 2004

What People Say About Me

I engage Irwin to help me run an online marketing campaign for my seminar. He helped me design really beautiful landing page, sales pages and the entire funnel for my seminar. He also went beyond that to redesign my entire website to make it more user-friendly and fast. There are times where he stumbled upon a problem that may take days to solve, but he solves it anyway. As for his personality, he's a very positive person and always share with me new knowledge to help my business grow. Highly recommended to work with.

Kar Fei, Mindvalley Resident Coach, Founder Of Liferedesigned.co

As a good friend of mine, I can certainly say that he values friendship more than anything. He's one of the few people I know who would go the distance to help someone. No matter the circumstances, he'd be ready to lend a helping hand. Not just that, he's driven and always try to improve himself in every way possible. I believe he can be an impact to the world in a much greater way.

Amalina Davis, A Friend, Storyteller at Humans of KL

Irwin is one of my best hire yet in my company. His biggest strength is the fact that he likes to win and he is relentless in the pursuit of his dreams. He also likes to do things fast. This is both his strength and weakness. Since he's a copywriter, he sometimes has little grammar mistakes that he misses. But after a performance review, he now balances his speed and emphasizes more on quality work. So he learns really fast from his mistakes. He always finds a solution to any problem while meeting the deadline of work. He's very good at managing his time and projects. Aside from that, he is very entrepreneurial, a very funny guy and always light up the mood in the office. Any employer would be lucky to have someone like Irwin working for them.

Edmund Loh, Founder/CEO - Musemancer Sdn Bhd

Irwin was a student of mine in one of my internet marketing bootcamp back in 2014. He had almost zero internet marketing skills back then and struggled to implement what I taught him. But he persisted, took action, and was able to use what he learns to create a successful mobile spa business, and even use the skill I taught to sell high ticket items. Very brilliant kid!

Imran Md Ali, Serial Entrepreneur

Irwin is the happiest person I've ever met in my entire life. He's genuinely witty, and a fun person to be around with. His presence lights up everyone's mood in an instant. But he really earn my respect when he never stops sharing his wisdom with me and everyone he came across with. And I really admire his ability to connect easily with successful people and his love for overcoming any challenge that is thrown at him. You'd wanna be friends with him. He will definitely lift you up to greater heights in life.

Haris Mulia, Former Classmate & Close Friend

I engage Irwin to help me run an online marketing campaign for my seminar. He helped me design really beautiful landing page, sales pages and the entire funnel for my seminar. He also went beyond that to redesign my entire website to make it more user-friendly and fast. There are times where he stumbled upon a problem that may take days to solve, but he solves it anyway. As for his personality, he's a very positive person and always share with me new knowledge to help my business grow. Highly recommended to work with.

Kar Fei, Mindvalley Resident Coach, Founder Of Liferedesigned.co

As a good friend of mine, I can certainly say that he values friendship more than anything. He's one of the few people I know who would go the distance to help someone. No matter the circumstances, he'd be ready to lend a helping hand. Not just that, he's driven and always try to improve himself in every way possible. I believe he can be an impact to the world in a much greater way.

Amalina Davis, A Friend, Storyteller at Humans of KL

Irwin is one of my best hire yet in my company. His biggest strength is the fact that he likes to win and he is relentless in the pursuit of his dreams. He also likes to do things fast. This is both his strength and weakness. Since he's a copywriter, he sometimes has little grammar mistakes that he misses. But after a performance review, he now balances his speed and emphasizes more on quality work. So he learns really fast from his mistakes. He always finds a solution to any problem while meeting the deadline of work. He's very good at managing his time and projects. Aside from that, he is very entrepreneurial, a very funny guy and always light up the mood in the office. Any employer would be lucky to have someone like Irwin working for them.

Edmund Loh, Founder/CEO - Musemancer Sdn Bhd

Irwin was a student of mine in one of my internet marketing bootcamp back in 2014. He had almost zero internet marketing skills back then and struggled to implement what I taught him. But he persisted, took action, and was able to use what he learns to create a successful mobile spa business, and even use the skill I taught to sell high ticket items. Very brilliant kid!

Imran Md Ali, Serial Entrepreneur

Irwin is the happiest person I've ever met in my entire life. He's genuinely witty, and a fun person to be around with. His presence lights up everyone's mood in an instant. But he really earn my respect when he never stops sharing his wisdom with me and everyone he came across with. And I really admire his ability to connect easily with successful people and his love for overcoming any challenge that is thrown at him. You'd wanna be friends with him. He will definitely lift you up to greater heights in life.

Haris Mulia, Former Classmate & Close Friend

If You Would Like To Know More About Me, Then Take A Look At My Recent Personality Tests Score (Nov 2018)

DISC Personality Test
Result:

This is the summary that I get:
You have a strong inner motivation to influence people and circumstances.
 You thrive on competitive situations and challenging assignments. The stresses and pressures of everyday work and life are unlikely to reduce your effectiveness and enthusiasm.

Mensa Test
Score: 113 

I’m just an average joe, but with big hearts and smile ūüôā

16 Personalities.com
Result: ENFP-A (The Campaigner)

Personality Plus
Result: 

So according to Wikipedia, The personality type of Sanguine is described primarily as being highly talkative, enthusiastic, active, and social.

Sanguines tend to be more extroverted and enjoy being part of a crowd; they find that being social, outgoing, and charismatic is easy to accomplish.

But I Believe That My Personality Is Not Fixed.

Even science has shown that people’s personality changes over time due to external and internal factors. But I believe that I will be who I need to be in order to achieve my goals and dreams. What these test scores show are my current personality which resulted in the life and results that I achieved so far.

Hope all these help you process my application better!

Warmest Regards,

Irwin Umban