So you want to know about me?
Let’s put it this way. If I had to give you my business card and tell you who I am in summary, it would be this:
I’m Irwin, a Christ-Centered Entrepreneur, Life Optimizer, and Cancer Survivor + Advocate.
I’m passionate about optimizing my life to create an extraordinary one—all while staying deeply rooted in Christ. As I learn, grow, and discover what truly works in the various areas of life like health, wealth, personal growth, and spirituality, I share my insights to help others do the same.
And having battled and survived cancer, I’m especially driven to help others fight and prevent it, spreading awareness about holistic wellness, faith-driven healing, and a purposeful life.
A little bit of my background
I’m an Iban born in Sarawak, Malaysia, raised in a normal middle-class family where life came with a preset menu of career options: teacher (like my mom & dad), engineer, doctor, banker, or lawyer. Basically anything that screamed stable income and zero risks.
Thankfully, I was a rebellious child (sorry, Mom & Dad), so I did what any self-proclaimed visionary would do—I ignored the safe path, studied business, and threw myself into the wild world of entrepreneurship. I started ventures, failed, tried again, succeeded at some, failed again at some, then went back to a 9-5, and rode the rollercoaster of ups and downs that came with chasing something more than just a paycheck.
And somewhere along the line, I met the woman who would change my life—Jean. We dated for almost nine years before finally tying the knot in 2022 (On paper first)
And yeah, I know that’s a long time. But the truth is, I wasn’t financially stable. My career was all over the place. I didn’t want to build a life together on shaky ground. She deserved stability, and at the time, I couldn’t give her that.
But just as we were finally gearing up for our wedding ceremony, life decided to throw in the ultimate boss fight: Cancer.
Plot twist? Best thing that ever happened to me.
Because that journey forced me to stop chasing the wrong kind of success and gave me something far more valuable—purpose, clarity, and most importantly, faith.
Also, as a bonus reward of winning the boss fight, I’m no longer rebellious. 😗 (My parents can rejoice now🤣)
My Mission Today (And Probably Forever)
To grow relentlessly, live fully, and share generously—so that others can thrive in health, wealth, and purpose, all while keeping Christ at the center of their lives. 🙏
The Story Behind My Mission
Curious? Let me tell you the story:
As you may already know, life basically has thrown me into some deep waters. I’ve battled cancer, faced financial struggles, wrestled with doubt, and questioned my purpose more times than I can count. But through it all, one thing has remained constant: God’s grace.
At 32 (Year 2022), I was diagnosed with Non-Hodgkin Lymphoma. Let me tell you, nothing puts life into perspective faster than staring down your own death.
Cancer doesn’t just attack my body; it shakes my soul, drains my finances, and forces me to confront every “someday” I kept putting off.
I saw it not only in my own life but in the lives of so many fellow cancer patients who were struggling to afford even the most basic things—nutritious food, proper treatment, a fighting chance. But for some, the fight ended too soon. They didn’t make it.
Thankfully in my case, and by God’s mercy, I made it through. I survived, and I knew I couldn’t waste this second chance just living for myself. That’s when everything shifted.
Faith, Purpose, and the Bigger Picture
There was a moment in the hospital I’ll never forget. At my lowest, I had an encounter with Jesus and Mary. (I’m not joking at all)
And let me tell you, when Heaven sends you a wake-up call like that, you listen.
I had always been someone deeply curious about life—how to live it to the fullest, how to optimize every area, how to grow into the best version of myself. Over the years, I had explored many “wheels of life”—health, wealth, career, relationships, personal growth, spirituality.
But after that encounter, I realized I had been missing the most important piece: God must be at the center of it all.
Without God, the wheel falls apart.
That realization changed everything. My focus shifted from just personal growth to something greater—helping others live healthier, more meaningful, and more prosperous lives, all while staying rooted in faith.
Sharing What I’ve Learned
With 8 years of experience in entrepreneurship and digital marketing, I know how to build things—businesses, brands, strategies.
But more importantly, I know what not to do (thanks to many, many mistakes). Now, I’m using everything I’ve learned to help others, whether it’s navigating health challenges, growing spiritually, improving finances, or simply finding deeper purpose in life.
I don’t claim to have all the answers, but I do promise to share the lessons, the struggles, and the hilarious missteps along the way.
Because let’s be real—growth isn’t always glamorous.
Sometimes, it looks like late-night existential crises and prayers that sound like, “Uh… God? A little help here?”
For God’s Glory, Not Mine
At the end of the day, I’m not doing this for money, fame, or worldly success.
I had to come close to losing my life to truly understand what matters: serving others, bringing people closer to God, and (hopefully) be worthy to enter the Kingdom of Heaven.
So you finally understand why I do what I do?
Awesome! Now time to check out how I can serve you 🙂
I Write Words That Sell (Not Just Sound Nice)
I Build Funnels & Websites That Look Good and Makes Money
I Beat Cancer and Now I Help Others Fight the Right Way
What people say about me
A little glimpse into my soul through the eyes of those who know me — so you get a feel for who I really am.
(I know I use cartoon image, but these are real people, it's just that some don't want to show their face, so might as well make them all cartoon face huhu)
June
"Even while battling cancer, Irwin remained incredibly dedicated to his work and never compromised on delivering excellence for my business. His resilience and commitment are truly inspiring. In fact, I’ve come to rely on him so much that he’s the first person I turn to whenever I need help with my business. Working with him has been nothing short of amazing."
Jack
"Irwin is a very funny guy. Honestly I thought he was quite dumb in my first impression since he always show his silly side. But if you ask him something, he can explain very complex subject matter in a very simple way. That's why I make sure to stick around with him when doing school assignment 🤣. But I have Chatgpt now, so the only reason why I still stick around is because he is still funny haha"
Adam
"Even while battling cancer, Irwin never lost his drive. He faced financial struggles, health challenges, and uncertainty—but instead of breaking under the pressure, he rebuilt his life with even more purpose. That level of resilience is rare and inspiring. And whenever life gets tough for me, I always reflect on Irwin's battle against cancer. Like my problem is nothing when compared to his battle. So I can solve this problem that I'm facing"
Jonathan
"One thing I admire about Irwin is his deep faith and how he genuinely cares about people. He doesn’t just talk about helping others—he actually does it. Whether it's guiding someone through a tough time or simply being there to listen, he’s someone you can always count on. His action and story increases my faith as well"
Amalina
"Irwin is that friend who will make you laugh when you want to cry. But beyond the humor, he has this depth to him—he’s wise beyond his years, always learning, always growing. He’s the kind of person who inspires you to be better just by being around him."
Jeanrette
"I’ve been by Irwin’s side since 2015, and in 2023, we officially became husband and wife. He has always been a driven and ambitious person, but when cancer struck, everything changed—for the better. His faith in God grew stronger, and he became more humble, yet his drive never faded. Only now, he isn’t chasing worldly success—he’s driven by a deeper purpose: to save and uplift others. I’m grateful to be part of his journey, and I’ll stand by him through every chapter of our story. Till death do us part. Amen."
Simba
"Irwin adopted me in 2021 from the street when I was a kitten left without my mom to care for me. Now I'm the boss of the house. But I would sleep near him always, in bed, and especially near his laptop when he is working, so that he can make more money and I get to eat good and healthy food. When I eat good food, I will also be more calm and won't cause chaos in the house. Win-win. True story."
Some fun facts about me 😗
Fun Fact #1: I'm a cat dad.
I have 4 pet cats under my care now named Simba, Moo Moo, Kuro & Mario. Me and my wife also takes care of at least 2-3 community cat as well 🙂
Fun Fact #2: I'm a funny man 🙂
I’m a funny, cheerful and expressive person. And I plan to keep it that way in my writing. Which is why you’ll see me using a lot of emojis to express my emotions. 
Fun Fact #3: I love fishing
Any anglers out there reading this? Hit me up to your secret fishing spot please!
Fun Fact #4: A Huge Foodie, But Health Comes First
I love Malaysian food, but after battling cancer, I’ve become super mindful about what I eat, but I do have one or two cheat day where I eat something unhealthy like fried rice, burger, teh tarik and cham. Don’t worry, I know what I’m doing and I do regular detox as well.
Fun Fact #5: I’m a Tech & Sci-fi Fanatic
Ai, automation, and everything digital? That’s my playground. I love helping businesses (and myself) grow online and stay competitive in this fast paced world. And I love rockets and robots and spaceships.
and last but not least...
Take a look at my side projects lah~
I know, I do a lot of stuff. And that’s because I’ve almost died while fighting cancer, and it made me realize life is just too short to be lazing around watching Netflix and playing small. So please take a look at my side projects, and contribute if you feel like God or the Holy Spirit prompt you to contribute.